Becoming a published author is a rigorous journey that goes far beyond crafting a good manuscript. It involves navigating the intricate world of publishing, marketing, and connecting with readers. On the latest episode of #WhatsOnYourShelf, I had the pleasure of speaking with Abdullahi Bulle, a former banker turned bookstore mogul, who has successfully navigated this journey.
In December 2015, Abdullahi made a bold decision to follow his passion for books, just as e-books were starting to gain popularity. He left behind a stable career in banking to venture into the world of bookselling. Today, NuriaStore stands as one of Kenya’s most successful bookshops, boasting sales of over 1500 books every month!
Abdullahi’s story is not just about his personal success but also offers valuable insights for aspiring authors. Here are his top tips for becoming a bestselling author:
- Grow Your Audience: Building a loyal and engaged readership is crucial. Connect with your audience through social media, book events, and online communities.
- Get a Good Editor: A professional editor can make a significant difference in the quality of your manuscript. They help refine your work, ensuring it is polished and ready for publication.
- Build a Good Book Cover: First impressions matter. An eye-catching and professionally designed book cover can attract readers and set your book apart from the competition.
- Find a Reliable Printer: Quality printing is essential for physical books. Ensure you partner with a printer who delivers high-quality results consistently.
- Market Aggressively: Effective marketing is key to getting your book noticed. Utilize various marketing strategies, including social media campaigns, book signings, and partnerships with bookstores.
Abdullahi Bulle’s journey from banker to bookstore mogul is truly inspiring, showcasing the power of following one’s passion and the importance of strategic planning in the literary world. Abdullahi, a dedicated father of three from Wajir, chats with Mike Mulure about the vibrant book industry in Kenya and shares his insights on why physical books will always have a special place in our hearts.
Don’t miss out on this incredible journey! Watch now and be inspired! https://www.youtube.com/watch?v=zTv0ZcrZ01U
